The Líder Store showroom project in Campinas marks the firm's first foray into the development of an exhibition space for planned furniture and decoration. Invited by the brand itself, we had the privilege of designing the upper floor of the store's new building, a construction signed by the renowned FGMF Arquitetos office, with a contemporary architectural design and strong volumetric expression.

Líder is a traditional brand from Minas Gerais that produces original and contemporary furniture and has a long history of producing exclusive pieces. Recently, the company also started to develop its own line of planned furniture and the showroom in Campinas would be its first space totally dedicated to presenting this new front in the city.

Our challenge was to create an environment that simultaneously communicated the brand's aesthetic sophistication and the breadth of solutions offered in joinery. The space, fully glazed and with generous natural light, did not allow for backrests on the perimeter walls. As a result, we adopted the concept of "islands of environments", creating fluid paths and independent zones that are reminiscent of real situations in a home.

The showroom presents a sequence of spaces that could be found in a contemporary home: two kitchens (one of which is functional, equipped for events and activations), two bedrooms, a dressing room and an integrated living, dining and kitchen area that simulates the functioning of a complete apartment. In addition to these, there are service and meeting rooms, as well as a central technical space, designed for exhibitions of samples, fabrics, finishes and detailed consultations with clients.

Each room was designed with special attention to the functionality, textures, colors and technologies embedded in the brand's joinery systems. We sought to balance a clean, refined and minimalist aesthetic with creative and versatile organization solutions, opening up real possibilities for architects, clients and visitors passing through the space.

The interior design project, in addition to the planned furniture, also included the curation of all the loose furniture, using pieces signed by Líder itself, guaranteeing visual unity and valuing Brazilian design.

Among the highlights of the project is the mimicked "apartment" kitchen, with pantographic panels that completely conceal the functional worktop area. When closed, the panels conceal the sink, stove and cupboards, transforming the kitchen into a continuous and discreet plan. When opened, they reveal a complete kitchen, with practicality and sophistication.

Another striking solution appears in one of the functional kitchens, where a wooden dining table with an organic (amoebic) shape rests directly on the island worktop, creating a visual and functional integration between preparation and living. The design of the table and its sculptural wooden legs reinforce the artisanal and welcoming character of the room.

In addition to the planned furniture, the interior design project also included the choice of all the loose furniture, using pieces signed by national designers and also by Líder's own design studio, guaranteeing visual unity and valuing Brazilian design. Throughout the showroom, the visitor's path is also marked by organic flower beds that surround the rooms with natural vegetation. As well as contributing to the ambience, they help organize the exhibition space and bring freshness and movement to the layout.

In the showroom, there is also a panel of joinery designed by the office with a sequence of multifaceted pieces and a color gradient that varies between shades of green and yellow, depending on the angle of observation. A subtle and visually interesting detail that reinforces the attention paid to the finishes and the sensory experience proposed in the project.